Philippe Garneau
BRAND ENGINEER

philippe@searchlightSG.com


In the evolving world of branding, Philippe Garneau is internationally renowned for consistently demonstrating the value of a powerful idea executed with care, clarity and creativity. His advertising work has likely been living rent-free in your head for over three decades. He trusts you like what he’s done with the place.

If you’ve placed your trust in consumer brands such as Intact Insurance, Expedia.ca and ING Direct, or mustered the courage to swallow something that tastes awful but works (yes, Buckleys), then you’ve been persuaded by just a small fraction of Philippe’s work.

Philippe has also been highly effective at engineering branding and advocacy campaigns to help associations and public agencies earn the trust and support of Canadian consumers by appealing to their pride of citizenship. Over his long career, he has created high-performing campaigns for a broad spectrum of organizations and industries including the Canadian energy sector, airports, railways, banks, credit unions and insurance companies.

Philippe is bilingual, and whenever his schedule allows, he says yes and oui when media call for his expert opinion. He talks a lot.